Biopure Hbs Summary

Andrew Walters 3/22/12 Biopure Biopure Corporation specializes in pedigree substitutes for transfusion patients, two in the veteran merchandise and the gentlemans gentleman foodstuff. However, in 1998, Biopure faced the monumental decision of whether to begin interchange Oxyglobin, a logical argument substitute, to the veterinary market or to look until hemoglobin, a blood substitute for the human market, became available for sale. The problem is whether or not the company should launch Oxyglobin before Hemoglobin is FDA-approved or wait until after Hemoglobin is approved and released into the human market.I would urge on that they release Oxyglobin immediately rather than wait for Hemoglobins FDA-approval. The reasoning behind this decision follows from an analytic thinking of both the veterinary blood substitute market and the human blood substitute market. I would cheer this because Hemopure is still at least 2 long time away from FDA approval, Blood substitute compet itors cede a more established brand and more bullion success of Oxyglobin would help Biopure compete a bump offst these factors, and failure of other(a) drugs makes introduction of Hemopure a financial risk.There will be many decisions that will have to be make as a result of this. Biopure executives will have to make is what outlay to charge per unit of Oxyglobin. The veterinary market is small and price-sensitive. The two surveys that Biopure conducted in 1997 to shield the sensitivity of the animal blood substitute market found that 25 percent and 80 percent of veterinarians would try Oxyglobin in noncritical and critical cases, respectively, if the intersection was priced at $150.Therefore, Biopure should charge $150 per unit of Oxyglobin. In conclusion, I recommend that Biopure introduce Oxyglobin into the veterinary blood substitute market at a price of $150 per unit in order to gain respect and brand awareness in the blood substitute market and to provide a spring of i ncome for Biopure while they await FDA approval for Hemopure. (Ref. http//hstrial- laurendecker. homestead. com/biopurecasestudy)